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The way I see it is at a minimum Best Buy advertised a product and price that they did not intend on making available just to bring customers into the store. I find this incredibly un-ethical. I have always thought of Best Buy as a good store to visit. They have never needed these types of tactics to bring me into their stores. Why now? At best, it frustrates me enough to not boycott them, but rather shop at competitors first and them as a last resort.